About Joanne
Joanne Ruff is a counsellor with 15 years of experience working in the United Kingdom. She is registered with the British Association for Counselling and Psychotherapy (BACP) and focuses on common problems such as stress, anxiety, depression, grief and trauma. Joanne aims to create a calm, non-judgemental space where people can talk about what matters to them.
Her approach is straightforward and person-focused. She uses client-centred techniques to listen and respond to each person's concerns.
Background and approach
Attachment-based ideas help her explore how past relationships affect current feelings and behaviour. Joanne also works with Eye Movement Desensitization and Reprocessing, often used to ease distress linked to traumatic memories. She combines this with practical steps for day-to-day coping, such as managing panic, low mood or difficult memories.
The aim is to reduce the hold of troubling experiences while building useful strategies for now. She supports people dealing with a wide range of issues beyond core concerns, including abandonment, body image, caregiver stress, chronic illness, dissociation and relationship patterns. Sessions concentrate on what the client wants to change and on small, achievable goals.
Joanne invites clients to try approaches at a comfortable pace. She encourages questions about the process and adapts work to suit each person's needs and life situation.
How her approaches work online and what to expect
Joanne uses client-centred counselling to listen deeply and follow each person's concerns, helping people feel heard and understood before planning next steps. Attachment-based work looks at how early relationships shape current emotional responses and behaviour, which can help with patterns of anxiety, trust or abandonment.She also offers Eye Movement Desensitization and Reprocessing (EMDR), a method that targets distressing memories and the strong emotions linked to them. EMDR can be useful for people struggling with traumatic events, intrusive memories or overwhelming reactions, and it can be adapted for remote sessions.
Finding the right approach is part of the work. Joanne collaborates with each person to choose methods that fit their goals, needs and comfort level. She will discuss options openly and adapt the plan as therapy progresses so the approach evolves with the client's situation.
Online formats include video calls, phone sessions, live chat and text-based messaging. Video is useful for fuller interaction and visual cues, phone works well for lower bandwidth or a shorter check-in, and chat or messaging suits people who prefer writing or need flexible timing. These options make it easier to fit therapy around work, caregiving or travel while keeping continuity of care.
Questions people ask
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What this therapist works with
Most often
Also listed
- Abandonment
- Aging and geriatric issues
- Antisocial personality
- Attachment issues
- Avoidant personality
- Body image
- Caregiver issues and stress
- Chronic pain, illness, and disability
- Codependency
- Commitment issues
- Communication problems
- Control issues
- Coping with natural or human-caused disaster
- Dependent personality
- Depression
- Dissociation
- Divorce and separation
- Domestic violence
- Drug and alcohol addiction
- Emptiness
- Family problems
- Forgiveness
- Guilt and shame
- Hoarding
- Impulsivity
- Intellectual disability
- Isolation / loneliness
- Jealousy
- Life purpose
- Men's issues
- Midlife crisis
- Mood disorders
- Narcissism
- Obsessions, compulsions, and OCD
- Panic disorder and panic attacks
- Paranoia
- Personality disorders
- Phobias
- Post-traumatic stress
- Prejudice and discrimination
- Process addiction (porn, exercise, gambling)
- Seasonal Affective Disorder (SAD)
- Self esteem
- Self-harm
- Self-love
- Sex addiction
- Sexual assault and abuse
- Sexual dysfunction
- Sexuality
- Smoking / vaping cessation
- Social anxiety and phobia
- Traumatic brain injury
- Veteran and Armed Forces Issues
- Women's issues
- Workplace issues
- Young adult issues
Therapeutic approaches
- Experience
- 15 years
- Licensed
- Languages
- English
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